Crunch your own numbers.
Free calculators and diagnostic tools to help you make better marketing decisions. No signup, no pitch - just the maths we use on client accounts.
How healthy is your ad account?
Six areas. Two questions each. Score yourself 0–2 per question and see where your account stands. If you can't confidently score a 2 on most of these, there's an opportunity.
CREATIVE
Are you refreshing creative regularly and running 3+ ad variations?
CAMPAIGN STRUCTURE
Are your campaigns reaching new audiences with clear objectives?
TRACKING & SIGNALS
Do you know when ads are wearing out and where budget is being wasted?
LANDING PAGES
Is your conversion tracking accurate and are ads landing on the right page?
TARGETING
Are you retargeting warm visitors and building lookalikes from real customers?
AUTOMATION
Do you have alerts for drift and flows for people who drop off?
Don't know where to start?
If you don't have time to crunch these yourself - or you're not sure which numbers matter most - talk to Sam. We'll run through it with you and tell you exactly where to focus.
Advisory Notice
A quick note
Every business is different. The examples on this site are real outcomes from past work, but they are illustrative only and not guarantees of future performance. Results depend on factors including market conditions, competition, customer behaviour, pricing, internal execution, and broader business decisions.
SE Digital helps identify opportunities, improve systems, and support stronger digital performance, but commercial outcomes always vary by context.
Ready to make marketing earn its keep?
sam@sedigital.com.au · Melbourne, AU
Use our free marketing calculators to estimate ROAS, compare channels, plan Google Search Ads campaigns, and assess your marketing mix - no signup required. Built by SE Digital for marketers and business owners who want to make data-driven decisions before spending a dollar.