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A local business story series

Who's your pack?

No pitch. No sell. Just a good local business and the people behind it. Short documentary stories about the operators who make our suburbs run - filmed at their place, 15–20 minutes of your time. You keep all the footage.

Completely free · No pitch, ever, on camera · You get every cut

The rules we film by

Three rules. Non-negotiable.

This series only works if it stays generous. So we wrote the rules down and put them where everyone can see them.

01

No pitch, ever

Not on camera, not after. The story is the point. If an episode ever smells like lead-gen, we've broken the series - so we don't.

02

We make you look good

We lead with what works. This isn't gotcha content or a critique - it's your best hour, on record.

03

You keep the files

Raw footage and every cut, handed over. Post them wherever you like, whenever you like. They're yours.

How an episode happens

One visit. A fortnight of stories.

01

Nominate

Your business, or one you rate. Takes two minutes with the form below. We reach out and find a time that suits.

02

We visit

Sam comes to you - phone, clip-on mic, natural light. A relaxed 15–20 minute conversation plus a bit of footage of the place and the work.

03

We cut it

Your story, edited properly: a hero reel, standalone shorts, a quote card and a written piece from the conversation.

04

You get everything

The full hand-off pack - raw and cut - plus a tag when each piece goes out on our channels.

What one shoot becomes

A full hand-off pack, yours to keep.

-A 60–90 second hero reel - your best story, cut for the feed.
-Two standalone shorts - 'who's your pack' and 'biggest challenge'.
-A quote card designed for the grid.
-A written piece from the conversation - for LinkedIn or your blog.
-The full hand-off pack - raw footage and every cut, yours to keep.
-A tag on our channels each time a piece goes out.
No surprises

The questions, up front.

Barbecue questions, not boardroom ones. Here's the whole script - nothing sprung on you.

Q1Tell me what you do, in one line - like you'd say it at a barbecue.
Q2Why this? What made you start, or take it on?
Q3Who's your pack? Who's the customer you do your best work for?
Q4What are you actually helping them with - what changes for them?
Q5How do people find you right now?
Q6What's the hardest part of running this?
Q7Last one: who's a local business you rate?
Nominate

Know a business that should be on here?

Nominate your own business or one you rate. We read every nomination and reply to all of them - even the ones we can't fit yet.

sam@sedigital.com.au · Melbourne, Australia

Free. No pitch, ever - it's rule one.

A free series by SE Digital · sam@sedigital.com.au · Melbourne, AU