Tool

Search Ad Planner

Model a Google Search Ads pipeline from search volume (or budget) through to deals closed. Toggle between modes, adjust the sliders, and see your projected revenue.

Budget Inputs

Monthly Ad Budget$2,000

CPC (Cost per Click)$2

Clicks1,000

Pipeline

Lead Form Conversion Rate3%

Leads30

Lead Quality80%

% of leads that are genuinely qualified

Qualified Leads24

Deal Close Rate10%

Average Deal Value$2,000

Projected Deal Revenue

$4,800

from $2,000 ad spend

ROAS

2.4x

Clicks

1,000

Ad Spend

$2,000

Leads

Cost / Lead

$66.67

Deals Closed

Cost / Deal

$833.33

These calculations are estimates only and do not guarantee results. Actual performance depends on keyword competition, creative quality, landing page experience, market conditions, and many other factors. Use as a planning tool - not a promise.

Advisory Notice

A quick note

Every business is different. The examples on this site are real outcomes from past work, but they are illustrative only and not guarantees of future performance. Results depend on factors including market conditions, competition, customer behaviour, pricing, internal execution, and broader business decisions.

SE Digital helps identify opportunities, improve systems, and support stronger digital performance, but commercial outcomes always vary by context.