Tool
ROAS Calculator
Estimate your Return on Ad Spend before you launch. Two calculators - one for products, one for services.
Your ROAS
2.0x
Impressions
333,333
Clicks
5,000
Conversions
125
Cost / Conversion
$40.00
Revenue
$10,000
Cost / Click
$1.00
Want us to hit those numbers for you?
General Benchmarks
| Metric | Typical | Good | Excellent |
|---|---|---|---|
| CPM | $10–$25 | $5–$10 | < $5 |
| CTR | 0.5–1% | 1–2% | > 2% |
| CPC | $1–$3 | $0.50–$1 | < $0.50 |
| Conv. Rate | 1–2% | 2–5% | > 5% |
| Form Rate | 5–10% | 10–20% | > 20% |
| Lead Conv. | 5–10% | 10–25% | > 25% |
| ROAS | 2–3x | 3–5x | > 5x |
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Don't forget LTV
ROAS only measures the first purchase. If your customers come back, your true return is much higher. A $50 first order with a 3x LTV multiplier is really worth $150. Factor this in before you judge a campaign's performance - especially for service businesses where the first engagement leads to ongoing revenue.
These calculations are estimates only and do not guarantee results. Actual performance depends on creative quality, targeting, market conditions, and many other factors. Use as a planning tool - not a promise.