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The Deep Dig · Strategy Intensive

Buy the thinking before the retainer.

The Deep Dig is a senior dig through your account, funnel, tracking and spend, run directly with Sam. You walk away with a costed 90-day plan and a recorded walkthrough, yours to keep, whether or not we ever work together.

Senior-led · Half day or full day · The plan is yours outright · Fee credited if you move onto a retainer

The investment

Full day + plan

The day onsite, plus the work to build the costed 90-day plan

from $1,500

Half day

The senior read and the priorities. No costed plan

$750

Ex-GST. The plan is yours outright. No double-pay, no lock-in.

The fee is credited against your first month if you move onto a retainer within 30 days.

“Sam approaches marketing with a genuine business mindset. The conversations are about real return, not vanity metrics.”
Will, Owner & Founder
Exhibit CFull picture · quarterly

Gross profit above full cost, every quarter.

Full costGross profit
Illustrative. Range shown as whisker; figures are not client data.
Exhibit F90-day plan · example

Target, range and the date we judge it.

  1. Weeks 1–2Fix tracking and conversion signalsFix
  2. Weeks 3–4Restructure campaigns, cut overlapFix
  3. Weeks 5–8Weekly creative testing cadenceScale
  4. Weeks 9–12Move budget to proven winnersScale
5.0×Target ROAS
4.2–5.6×Expected range
Day 90Judgement date
Illustrative. Shape of the Deep Dig deliverable; not client data.
Why it exists

You're spending, but you can't tell what's actually working.

Most owners we meet aren't short on activity. They're short on a straight read of what's paying off and what's quietly leaking. The Intensive settles that before you commit to anything ongoing. You buy the thinking first, and the thinking is yours to keep.

The engagement

The audit, the strategy day and the roadmap, in one.

Run directly with Sam. The full day onsite is the lead engagement, with the plan built out after it. The half day is the lighter alternative. Not scoped out to anyone else.

What's in it
  • A full day onsite - then the buildThe day is the dig: account, funnel, tracking and spend, end to end. The plan gets built out after it, properly, not sketched on a whiteboard before you leave
  • Run directly with SamThe person you brief does the work. Not handed off
  • Straight answersIncluding what not to spend on
  • A lighter option if you need itThe half day covers the senior read and the priorities, without the costed plan
What you end up with
  • A senior readWhat's working, what's leaking, and why
  • A prioritised action listRanked by commercial impact, not by effort
  • A costed 90-day planWith targets attached (full day)
  • A recorded walkthroughPlus a written summary, yours to keep
How it runs
  1. 01

    A short brief

    Twenty minutes of answers up front, so day one isn't spent catching up on the basics.

  2. 02

    The dig

    Half a day or a full day with Sam, onsite or online. We go through it end to end, and give you the straight answers.

  3. 03

    The plan, yours

    A costed 90-day roadmap and a recorded walkthrough. Take it in-house, hand it on, or run it with us.

The honest bit

When it's the right call, and when it isn't.

Book it if

This sounds like you

  • You're spending on ads but can't tell what's actually working
  • You want senior thinking before you commit to a retainer
  • You'd rather own the plan than rent the agency that made it
  • You want a straight read, including what to stop spending on

We'd say wait

Start somewhere else first

  • Nothing's tracked yet. Fix measurement first, we'll scope just that
  • You only want a quick gut-check. Start with the free 12-Point Check or a teardown
  • A customer is worth $40. Paid media probably isn't your lever yet
The honest version

Sometimes the answer is that paid media isn't your problem yet. If that's what the brief says, we'll tell you and point you at what is. It costs us a proposal and saves you a year.

Proof

Numbers that have actually shipped.

3.5× → 6.6×

ROAS on the same spend · DTC ecommerce

2× → 8×

ROAS while scaling spend 4× · DTC apparel

100+ / mo

Leads, up from ~100 a year · Healthcare

$50k → $200k+

Monthly ad-driven revenue · Retail

Every figure is published on sedigital.com.au. Selected client outcomes, and every business is different.

Buy the thinking first

Book the Deep Dig.

Tell us a bit about the business and we'll get you booked in with Sam. Half day or full day, onsite or online. The plan is yours either way.

Not sure it's the right fit? Email sam@sedigital.com.au and we'll tell you straight.

Good to know

Straight answers, before you book.

Then you keep the plan and run it yourself, or hand it to whoever you like. That is the whole point. The Deep Dig is a complete piece of work in its own right, not a sales call in disguise. Most owners who book it are deciding whether to build the capability in-house or outsource it, and this gives them what they need to choose.

The teardown is a quick, recorded read of where you're leaking, at no cost and with no account access. The Deep Dig is the full senior dig through your account, funnel, tracking and spend, plus a costed 90-day plan with targets, delivered as a recording and a written summary you keep. One tells you there's a problem. The other hands you the plan to fix it.

Yes. Move onto a retainer within 30 days and the Deep Dig fee comes straight off your first month. The strategy becomes your starting point, not a second bill. No double-pay, no lock-in.

Your call. The half day ($750) covers the senior read and the priorities. The full day (from $1,500) adds the costed 90-day plan with targets. Either can run at your place or over a call. The full day is the one most owners take, because they walk away with the roadmap, not just the diagnosis.

Completely. The plan, the recording, the written summary, and anything set up in your accounts along the way. It's all in your name and portable, the same as everything else we do. Nothing important lives somewhere only we can see it.