Senior-led digital marketing strategy in Melbourne, built by an operator.
Senior-led digital marketing for founders who want commercial outcomes, not reporting theatre. No lock-in. No grey areas.
The person you brief is the person doing the work.
SE Digital is led by Sam Hayes - Head of the Pack - a strategist who has spent a decade in Digital Marketing, Ecommerce and Platforms across 100+ businesses, from FMCG and luxury retail to B2B tech, sport and healthcare. No account managers. No junior hand-offs. Just execution fluency with commercial accountability.
“I spent a decade defending ad budgets in the boardroom before I managed them for anyone else.”
Four values. Working together.
The same things we ask of clients, we hold ourselves to first.
Senior, always
The person you brief is the person doing the work. No account managers. No junior hand-offs.
Commercial first
Conversations about revenue, qualified leads and CAC - not impressions and reach.
Plain reporting
If we can't explain it in a sentence, we won't dress it up in a dashboard.
No lock-in
Month to month. If we're not adding more value than we cost, you walk.
Numbers that have actually shipped.
If it's not in the bank, it's not a result.
Ready to make marketing earn its keep?
sam@sedigital.com.au · Melbourne, AU
SE Digital (SED) is a Melbourne digital strategy and marketing consultancy for ambitious, owner-led businesses - the ones with real traction who need their marketing to pull its weight. Our goal is simple: make digital black and white. Help leaders make better decisions, faster, by cutting out the jargon, vanity metrics and grey areas that make marketing so hard to read. You don't need a bigger agency. You need a better pack. Most agencies pitch you with a senior and serve you with a junior - busy dashboards, opaque reporting, and results that look good on a slide but never reach the bank. SE Digital was built to change that. The work is led by Sam Hayes, one senior operator who's run growth across 100+ businesses, and he stays on your account from the first call to the last report. No account managers. No hand-offs. No lock-in. What we do spans digital strategy and fractional CMO direction, performance marketing across paid search and paid social, content and creative strategy, SEO and organic growth, eCommerce and conversion, acquisition and retention, and tracking, analytics and systems. Four principles guide the work: made black and white (no spin, plain reporting, one clear next move); run with the pack (alongside your leadership, connected to the commercial picture); practical execution (realistic, commercial, actually shipped); and built for the long run (sustainable growth, loyal beyond the contract - month to month, walk with 30 days' notice). At the end of the day, our role is to answer one question: what will make the most impact on the bottom line?