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SE Digital
Make digital black and white

Digital marketing case studies and client results.

Every engagement starts with a growth problem and ends with a measurable outcome. Experience across ecommerce, retail, SaaS, professional services, healthcare, and technology - spanning in-house leadership roles, consulting engagements, and agency collaborations.

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Selected outcomes across client work
3.5× → 6.6×

ROAS on the same spend

DTC ecommerce

2× → 8×

ROAS while scaling spend 4×

DTC apparel

100+ / mo

Leads, up from ~100 a year

Healthcare

$50k → $200k+

Monthly ad-driven revenue

Retail

$0 → $2.1M

Annual email revenue in four years

Retail

$2.67M

Pipeline month, 50% lower CPL

B2B tech

Proof across sectors, stages, and growth problems.

The industries change. The growth problems rarely do. Some businesses need cleaner acquisition systems. Some need stronger lead quality. Some need better tracking, reporting, and decision-making. Others need the entire growth engine rebuilt so spend can scale profitably.

The common thread is not a platform. It is a system that works together - message, targeting, conversion, reporting, and commercial focus.

Some brands we've worked with + more

01

DTC apparel

8× ROAS after rebuilding a messy ecommerce growth engine

8× ROAS

Outcome

ROAS improved from 2× to 8× after removing structural inefficiencies and reallocating budget to proven winners, enabling profitable scaling from under $10k to $30k–$40k in monthly spend.

The Problem

The advertising account had grown messy over time, with overlapping campaigns, limited creative testing, and incomplete tracking. Performance fluctuated and scaling was difficult.

What Changed

  • -Account rebuilt from the ground up with a simplified campaign structure
  • -Disciplined creative testing framework introduced
  • -Conversion tracking improved so Meta and Google could optimise properly

Tools & Platforms

Meta AdsGoogle AdsShopifyGA4GTM
02

Healthcare

From ~100 leads a year to 100+ leads a month

100+ Leads/Month

Outcome

Lead volume scaled from around 100 per year to more than 100 per month while significantly improving lead quality.

The Problem

Lead generation was inconsistent and fragmented across channels. Messaging, offers, and reporting varied by platform with no shared learning loop, and the brand had never had success using digital ads to drive leads.

What Changed

  • -Unified strategy introduced across creative, targeting, and offers
  • -Reporting centralised with lead-quality signals defined
  • -Repeatable testing framework rolled out

Tools & Platforms

Google AdsMeta AdsHubSpotShopifyGA4
03

Retail & B2B

Scaled ad-driven revenue from $50k to $200k+ per month

$50k → $200k+/mo

Outcome

Ad spend scaled from $5k to $25k per month while monthly ad-driven revenue grew from $50k to over $200k, unlocking profitable growth the business had been unable to achieve for years.

The Problem

An established business generating around $50k per month in ad-driven revenue had been unable to scale beyond $5k in monthly ad spend. Previous attempts to increase budget led to diminishing returns because of poor campaign structure and incomplete tracking.

What Changed

  • -Campaign structure rebuilt to support higher spend without overlap
  • -Tracking improved and a focused cross-channel engagement campaign introduced
  • -Disciplined keyword targeting supported by negative keyword routines

Tools & Platforms

Google AdsMeta AdsGA4GTMShopify

The system, end to end

  1. 01CaptureLinkedIn Ads + Google search
  2. 02QualifyLead scoring in the CRM
  3. 03ConvertStructured funnel, end to end

$1.2M

Sales pipeline generated

04

Technology / B2B

Built a $1.2M pipeline through a structured demand gen system

$1.2M Pipeline

Outcome

The system generated a $1.2M sales pipeline and converted strongly enough to drive clear ROI.

The Problem

The company lacked a structured funnel for generating qualified B2B opportunities.

What Changed

  • -Full demand generation funnel designed
  • -LinkedIn advertising combined with Google search capture
  • -Lead qualification improved within the CRM

Tools & Platforms

LinkedIn AdsGoogle AdsHubSpotGA4
05

Professional Services

Increased qualified leads by more than 1,300%

1,300% More Qualified Leads

Outcome

Qualified leads increased by over 1,300%, with lead quality improving from under 10% to approximately 85%.

The Problem

Lead volume existed, but most enquiries were unqualified, creating wasted sales effort.

What Changed

  • -Targeting, messaging, and offer positioning redesigned
  • -Higher-intent customers attracted through a refined strategy
  • -Tracking and attribution improved for clearer lead-quality insight

Tools & Platforms

Meta AdsGoogle AdsFacebook & InstagramHubSpot
06

Ecommerce Technology

Delivered 283% B2C growth in year one

+283% B2C Growth

Outcome

Year one delivered 283% growth in B2C digital sales and sustained performance improvements across multiple channels.

The Problem

The business needed scalable digital acquisition to support growth across Australian and international markets.

What Changed

  • -Digital advertising, content strategy, and platform optimisation aligned
  • -Structured growth system introduced with ongoing testing
  • -Performance monitoring improved across multiple channels

Tools & Platforms

Meta AdsGoogle AdsShopifyGA4
07

Technology / B2B

Record $2.67M pipeline month after rebuilding the lead engine

$2.67M Pipeline Month

Outcome

First full month of engagement delivered $733k in won deals (up from a $400k baseline) and a record $2.67M pipeline month. CPL came in roughly 50% below the client's previous benchmark.

The Problem

The previous agency couldn't scale lead volume profitably. Cost per lead sat above industry benchmark and the pipeline was inconsistent month-to-month.

What Changed

  • -Account structure rebuilt around buyer intent, not platform defaults
  • -Creative and offer testing tied directly to qualified-lead signals
  • -CRM lead-scoring loop closed so spend chased revenue, not form fills

Tools & Platforms

Google AdsLinkedIn AdsMeta AdsHubSpotGA4
08

Ecommerce / DTC

ROAS lifted from 3.5× to 6.6× on the same ad spend

+88% ROAS · +26% Revenue

Outcome

ROAS climbed from 3.5× to 6.6× (+88%) with revenue up 26% YoY on the same ad spend.

The Problem

Previous-agency ROAS had stalled at 3.5×. Spend was flat, profit was eroding, and BFCM was being propped up by discounting.

What Changed

  • -Disciplined creative testing system introduced across Meta and Google
  • -Audience and campaign consolidation to remove overlap and waste
  • -Full-funnel measurement rebuild so reporting matched commercial reality

Tools & Platforms

Meta AdsGoogle AdsShopifyGA4GTM
09

Retail / Ecommerce

From $0 to $2.1M+ in annual email revenue in four years

$2.1M Email Revenue

Outcome

Email scaled from $0 to over $2.1M a year on the same customer base, with $1M+ coming from set-and-forget automations.

The Problem

No email channel in place. The brand had no owned-audience revenue line and was leaving recurring revenue on the table.

What Changed

  • -Lifecycle and abandonment automations built from scratch
  • -Segmentation and list growth program to build owned audience
  • -Campaign calendar aligned to margin, not blanket discounting

Tools & Platforms

KlaviyoShopify

Different industries. Same principle.

The industries change. The growth problems rarely do. Most businesses struggle because the system is not working together - messaging, targeting, tracking, and conversion.

SE Digital exists to rebuild that system with clear strategy, disciplined execution, and measurable outcomes.

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Advisory Notice

A quick note

Every business is different. The examples on this site are real outcomes from past work, but they are illustrative only and not guarantees of future performance. Results depend on factors including market conditions, competition, customer behaviour, pricing, internal execution, and broader business decisions.

SE Digital helps identify opportunities, improve systems, and support stronger digital performance, but commercial outcomes always vary by context.

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sam@sedigital.com.au · Melbourne, AU