Grow every location - and fill the next one.
Senior-led performance marketing built for franchise networks: local customers for the franchisees you have, and qualified enquiries from the ones you want. Run by someone who has spent six years inside franchise systems - and knows the politics.
For franchise & multi-location networks already marketing locally or recruiting new franchisees.
Franchise marketing answers to two masters.
Head office needs brand consistency and a recruitment pipeline. Franchisees need local customers, this week, in their territory. Point a generalist agency at that and something always gives - usually the network's trust. The fix isn't more agencies per location. It's one partner who understands the whole system.
Franchisees run their own ads with no brand consistency - or run none at all.
Head office sees anecdotes, not a clear read on what's working across the network.
Recruitment marketing gets treated like any lead-gen - volume over qualified applicants.
Generalists miss the politics: marketing-fund levies, territories, autonomy and buy-in.
Value for the network you have - and the one you're building.
The same system does both: a repeatable local-growth engine your franchisees actually adopt, and a franchise-development pipeline head office can see and forecast.
Local leads for every franchisee
Grow the locations you already have.
- →One brand-consistent playbook, rolled out per location
- →Local Meta & Google campaigns tuned to each territory
- →Franchisee buy-in - opt-in and supported, not mandated from above
- →Per-location and whole-network reporting for head office
- →Shared learnings, so a win in one store lifts the rest
Qualified franchisee enquiries
Fill the next territory - and the one after.
- →Franchise-development funnels and landing pages
- →Investor and owner-operator lead campaigns
- →Cost per qualified applicant tracked - not just clicks
- →Messaging that pre-qualifies on capital, territory and fit
- →A recruitment pipeline head office can actually forecast
Map the network. Build one playbook. Roll it out.
Map the network
Audit the current local and recruitment marketing - and the politics: fund structure, territories, and who owns what.
Build the playbook
One templated system for local campaigns, one for franchise recruitment - both on-brand and ready to scale.
Roll out per location
Launch with local budgets and franchisee buy-in, while recruitment runs in parallel from head office.
Report & compound
Plain-English reporting to HQ and franchisees, and every win fed back across the whole network.
Six years inside franchise systems.
Senior-led from start to finish - never handed to a junior. Someone who understands marketing-fund dynamics, territory rules and franchisee buy-in, and who can defend the numbers to a board.
“Six years inside franchise systems taught me the real tension - brand consistency versus franchisee autonomy. The job is to create value for the existing network and build the new one, without picking a side.”
The sectors change. The growth problems rarely do.
"Grow the network you have - and build the one you want."
SE Digital · Franchise marketing
Every channel working together - not in isolation.
"He looks at the entire ecosystem - every channel works together rather than operating in isolation."
"Sam brought structure and clarity to our advertising, and focused on how the activity translated into real enquiries."
"A genuine business mindset. Conversations aren't about vanity metrics - they're about real return on investment."
Built to fit a franchise, not fight it.
No lock-in contracts - love us and leave us.
Senior-led, always - never handed to a junior.
Works with your marketing fund and territories.
Franchisee buy-in, not mandates - accounts stay yours.
Start smaller - on a single location.
The 12-Point Ad Safety Check
Score one location's advertising across six areas and see exactly what to fix first. No login, no pitch.
Run the check →Read-only · senior · recordedA teardown with Sam
A recorded, senior review of one account - what's leaking, what to fix, and what it would take to scale.
See the teardown →Grow every location - and fill the next one.
Tell us about your network. We'll map where local growth and franchise recruitment can move fastest - no obligation, no lock-in.
Prefer to talk? sam@sedigital.com.au
The things franchisors actually ask.
Do you work with our marketing fund or levy structure?+
Yes. We're used to working within a national marketing fund and local co-op budgets, and to reporting spend and outcomes in a way the fund and franchisees can both see. We fit your governance - we don't ask you to change it.
How do you get franchisee buy-in?+
Buy-in beats mandates every time. We give franchisees a proven local playbook, show them the numbers from other locations, and make it easy to opt in. When they see leads land, adoption looks after itself.
Do franchisees keep their own ad accounts?+
Yes - accounts and data stay yours and theirs. We can run centrally or location-by-location, and everything is handover-ready if you ever bring it in-house.
Can you do both local growth and franchise recruitment?+
That's the point of one partner. The same system runs local lead-gen for the network and a franchise-development pipeline for head office - so the two aren't competing for attention or budget.
What size networks do you work with?+
From emerging systems adding their first handful of locations to established multi-site brands. If you're already spending on local marketing or recruiting franchisees, there's usually a clear place to start.
Is there a lock-in contract?+
No. We work on a short runway and earn the next month by earning this one. Love us and leave us.