Clear pricing for serious work.
Retainers priced on senior time - Starter, Growth and Scale. Point the time at the services that matter, and add or swap services as priorities move. Most work runs as a monthly retainer; Google Ads and Meta Ads can also be taken as standalone flat-fee brackets. The fee is published before you commit, media is billed separately, and nothing is locked in.
AUD pricing · GST excluded · No lock-in contracts
How pricing works.
Most work runs as a monthly retainer, priced on senior time rather than a percentage of your spend. You pick the amount of time the business needs - half a day, one day, or two-plus days a week - and we point that time at the services that matter right now. Google Ads and Meta Ads can also be run as standalone flat-fee brackets if you only need paid media managed.
- -Retainers are priced on senior time - half a day, one day, or two-plus days a week.
- -Services are modular. Add one for a flat $750 a month, or swap it out.
- -Some one-off work is scoped to the problem instead.
- -Media spend, where relevant, is billed separately.
Starter. Growth. Scale.
Three levels of senior time, built to flex by service rather than lock you into a channel. Start where the problem is, add services as the work compounds, and step up when the business is ready for a full marketing function.
Half a day a week
Starter
$2,400 /mo
1 core service
One channel to fix, or foundations to lay before you spend more.
- -One core service run properly, end to end
- -Tracking verified before anything is optimised
- -Monthly plain-language read on what moved and why
- -Direct line to the operator running the work
One day a week
Growth
$4,400 /mo
2-3 core services
Two or three services that need to work together, not in silos.
- -Everything in Starter, across multiple services
- -Quarterly plan with priorities ranked by commercial impact
- -Creative and landing page direction, not just channel settings
- -Fortnightly working session with Sam
Two or more days a week
Scale
POA
Full mix + advisory
End-to-end marketing function, or an in-house team that needs a senior lead.
- -Everything in Growth, across the full mix
- -Roadmap, budget planning and reporting to the board or owner
- -Team coaching and handover-ready documentation
- -Managed, collaborative, or handover-ready
Adding a service
Retainers are modular. Start with the service that matters most, then add another for a flat $750 a month - or swap one out when priorities change. No renegotiation, no new contract.
- ·Retainers are priced on senior time, not a percentage of your spend.
- ·+$750 /mo per additional service - swap services in and out as priorities change.
- ·Media spend is billed direct to your account and sits outside the retainer.
- ·10% loyalty discount after 12 months.
- ·AUD, excl. GST. No lock-in. 3-month recommended runway.
Six services. One agency.
These are the core services SE Digital offers, with starting points designed to make the scope clear from the outset. Each one can stand alone or sit inside a broader engagement depending on what the business needs.
Individual services are scoped to your goals and usually run inside a retainer - the tiers above are the simplest way in.
Just want the ads run?
If you only need Google Ads or Meta Ads managed, you can skip the retainer tiers and take a flat fee per spend bracket. The same brackets apply to both channels - published here, not discovered on an invoice. The fee steps when the workload steps, never with every dollar.
Month-to-month. No lock-in. 3-month recommended runway because the work compounds.
| Monthly media spend | Management fee |
|---|---|
| Up to $2.5k | $1,000 /mo |
| $2.5k – $5k | $1,500 /mo |
| $5k – $10k | $2,000 /mo |
| $10k – $20k | $2,800 /mo |
| $20k – $40k | $3,200 /mo |
| $40k+ | Scoped |
- ·+ $750/mo per additional channel
- ·Media billed direct to your account (recommended minimum $2,500/mo)
- ·10% loyalty discount after 12 months
- ·AUD, excl. GST · No lock-in
What is included.
Each service includes the core work required to make the channel useful, not just active. That means strategy, management, optimisation, reporting, and the communication needed to keep things moving.
- -Retainers are priced on senior time - half a day, one day, or two-plus days a week.
- -Every service can sit inside a retainer, or be scoped standalone where that makes more sense.
- -Paid media management fees are flat-fee brackets; media spend is always billed separately to your account.
- -Add any extra service to a retainer for a flat $750/mo, or swap services as priorities change.
- -SEO includes the month one audit at no additional cost.
- -Content is scoped to your capture needs; travel billed separately.
Combinations that make sense.
These are the service mixes that come up most often, and the retainer tier they usually sit in. Nothing here is fixed - it is a starting shape, not a menu you have to order from.
Social Starter
Meta Ads + Organic Social
Starter tier
Google Starter
Google Ads + SEO Foundation
Starter tier
Website Starter
SEO + eCommerce Essentials
Starter tier
Advanced Advertising
Meta Ads + Google Ads + Organic Social
Growth tier
Advanced Website
Google Ads + SEO + eCommerce & CRO
Growth tier
Full Advertising
Meta Ads + Google Ads + Organic Social + Content
Growth tier
All - No Content
Meta Ads + Google Ads + Organic Social + SEO + eCommerce & CRO
Scale tier
All - With Content
Meta Ads + Google Ads + Organic Social + SEO + eCommerce & CRO + Content
Scale tier
The commercial rules.
The pricing model is designed to keep scope and expectations clear. That means no surprise invoices, no hidden layers, and no need to guess what is and is not included.
- -All prices are AUD, excluding GST.
- -Recommended minimum engagement is 3 months.
- -There are no lock-in contracts.
- -Bundle discounts and loyalty discounts do not stack.
- -Media spend is separate from management fees.
Built for the right fit.
SE Digital is best suited to ambitious, growing, and emerging Australian businesses that want clarity, accountability, and a commercially focused relationship. The pricing structure reflects that mindset.
- -Owner-led businesses with skin in the game.
- -Businesses that want to understand what is happening.
- -Teams that value senior involvement over cheap execution.
Why the pricing works this way.
The pricing is intentionally transparent because the work is meant to be understood, not hidden behind vague language or a polished pitch. SE Digital wants the commercial terms to feel as clear as the strategy.
- -Senior-led delivery.
- -Plain-language communication.
- -Commercial outcomes over vanity metrics.
- -No dependency, no games.
Advisory Notice
A quick note
Every business is different. The examples on this site are real outcomes from past work, but they are illustrative only and not guarantees of future performance. Results depend on factors including market conditions, competition, customer behaviour, pricing, internal execution, and broader business decisions.
SE Digital helps identify opportunities, improve systems, and support stronger digital performance, but commercial outcomes always vary by context.
Ready to see the right fit?
If you want a clearer view of what SE Digital would cost for your business, the next step is a conversation.
sam@sedigital.com.au · Melbourne, AU
Clear service pricing, package structure, and minimum commitments for paid ads, SEO, social media, content, eCommerce, and tracking.