You don't need a bigger agency. You need to run with a better pack.
Senior marketing, without the senior hire.
Get started with Sam ↗Senior-led, always · Plainly reported · No lock-in
From the work
results, not dashboards
- Annual email revenue
- $2.1M+
- Built from $0 · owned channel
- Qualified leads / month
- 100+
- Up from ~100 a year
- Ad-driven revenue / month
- $200k+
- Scaled from $50k
Six services.
One operator.
Each channel is run to be useful, not just active — strategy, management, optimisation and reporting handled by the same senior hand from start to finish.
How the work is run- 01
Paid Ads
Google and paid social, end to end. Strategy, copy, creative direction, tracking and reporting - tied to revenue. - 02
Social Media
Organic social managed properly - strategy, content, scheduling, community and reporting. - 03
SEO
Technical, on-page, content and authority - audit first, built for compounding returns. - 04
Content & Creative
Capture, editing and creative direction, social-first and built to perform - not just look good. - 05
eCommerce & CRO
Shopify, platform support and conversion work that makes the store work harder. - 06
Tracking & Systems
GA4, tag management and attribution so you can see what's really happening.
Is your marketing all bark, no bite?
Plenty of marketing makes noise: busy dashboards, vanity metrics, juniors holding the wrong side of the leash. Bite is different. Bite is finding what's actually broken, fixing those leaks first, and scaling what works for you.
Run with a better pack.
- 01
Understand
Audit the account, the funnel, the data. Find what's actually broken before spending another dollar.
- 02
Fix
Plug the leaks first - tracking, targeting, creative, landing pages. Foundations before scale.
- 03
Scale
Compound what works. Test what's next. Measure incrementality, not vanity.
Same spend. Nearly double the return.
The account came across from a previous agency at 3.5× ROAS with spend held flat and profit eroding. We rebuilt the account structure, the offer architecture and the creative testing loop, then let the winners compound.
See the numbers that have shipped- Before
- 3.5× ROAS
- Inherited account. No clear creative or offer system.
- After
- 6.6× ROAS
- Rebuilt structure and testing. Identical spend.
Prefer to find your own way in?
Pick where you're at. We'll point you at the right place to start.
If you've never run ads before, SE Digital helps you set up your first funnel properly - with strategy, tracking, launch support, and training so you understand what's happening from day one.
Social Media
Organic social managed properly - strategy, content, scheduling, community and reporting.
Content & Creative
Capture, editing and creative direction, social-first and built to perform - not just look good.
Paid Ads
Google and paid social, end to end. Strategy, copy, creative direction, tracking and reporting - tied to revenue.
The person you brief is the person doing the work.
SE Digital is led by Sam Hayes - Head of the Pack - a strategist who has spent a decade in Digital Marketing, Ecommerce and Platforms across 100+ businesses, from FMCG and luxury retail to B2B tech, sport and healthcare. No account managers. No junior hand-offs. Just execution fluency with commercial accountability.
“I spent a decade defending ad budgets in the boardroom before I managed them for anyone else.”
The Deep Dig.
A full day onsite with Sam, going through the account, the funnel, the tracking and the spend. Then the work after it - building the findings into a prioritised action list and a costed 90-day plan with targets attached. You keep the plan whether or not you go any further. If you move onto a retainer within 30 days, the fee comes off your first month.
See what's involved ↗
What gets SED, gets done.
Ready to make marketing earn its keep? Get started with Sam.
sam@sedigital.com.au · Melbourne, AU
SE Digital is a Melbourne-based digital marketing consultancy helping ambitious businesses turn ad spend into measurable profit. We specialise in paid advertising strategy, conversion rate optimisation, ecommerce growth systems, and performance tracking across Google Ads, Meta Ads, and LinkedIn. Whether you need to fix leaking ad accounts, build a scalable growth engine, or get clarity on what's actually working - we make digital black and white.